Eric is a Geek. He got his first computer, a ZX Spectrum 48, at age 7 and believes that the whole tech scene went downhill after that. As a Half-American half-Greek Geek (see what we did there?) he’s joyfully embraced and unleashed his inner geekness upon both the tech startup and advertising industries over the last 14 years.
Well-armed in studies in Criminology and Criminal Justice and a Law degree – because oops, wrong degrees – he’s been equally involved with the startup community as well as the advertising industry.
He’s co-founded a couple of startups, (amongst them the, US-backed, Greek messaging startup Pinnatta) is an advisor and member of the board at a number of others, is active in the startup mentor scene and has headed the digital departments of Leo Burnett Athens as well as The Newtons Laboratory.
Having worked for such brands as Philip Morris, P&G, OPAP, IKEA, AIG and Diageo as well as most major Greek brands, he’s -weirdly- won several awards and -somehow- was the Head of the Digital Awards Committee at the 2013 Greek Advertising Association’s Hermes awards.
Passions include Gamification (before it was a buzzword), the convergence of digital and physical especially through mobile, the value of utility vs. entertainment in digital campaigns, storytelling, the deeper philosophical underpinnings of the morality in digital advertising and Pizza. Especially Pizza.
Finally, he still doesn’t know what he’ll be when he grows up but is working on it.